What sounds like science fiction has long been reality.
Blog
50plus and the dangers of deindividualisation
Embracing Diversity for Inclusive Innovation in Technology
Innovation is the engine of progress in our ever-changing world. But to achieve innovation at its best, it is essential to focus on diversity.
For many years now - since about 1997 - I have been dealing with the topic of an aging society. It began with in my time in the marketing department of a large financial service provider and since then the term, the target group definition 50+, has always accompanied me.
What did Heidi Klum say about age based segmentation?
„THAT’S NOT COOL“ —— and Heidi is right
Marketers around the world are discovering global aging - and this is where the longevity economy comes into play.
If you translate the English term "stage" - the core term of this website - you get, in addition to the terms related to "stage, platform, podium", just those implying the meaning "phase, stage, stage, stage, stage".